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[K-POP] “IVE stole Chinese culture”… IVE’s ‘HEYA’ music video is ‘suddenly attacked’ by Chinese netizens again

 

IVE Faces Cultural Appropriation Claims from Chinese Netizens Over 'HEYA' Music Video

Cultural Richness or Cultural Theft?

K-pop girl group IVE has found themselves in the midst of controversy following the release of their music video for 'HEYA', a track from their second mini-album 'IVE SWITCH'. The music video, which showcases elements of traditional Korean culture, has sparked accusations of cultural appropriation from some Chinese netizens. The video opens with a scene of blue scrolls and features the members dressed in outfits that exude a traditional East Asian aesthetic, including accessories like traditional Korean fans and pipes, which some Chinese viewers claim as their cultural elements.

The Artistic Intersection of K-pop and Traditional Korean Elements

The music video, praised for its visual appeal and incorporation of traditional Korean beauty, has been attacked for allegedly stealing Chinese culture. This backlash seems centered around the portrayal of traditional Korean garments and props in a stylized, modern context, which some Chinese netizens claim as exclusively their own. The video artist Park Ji-eun, who was responsible for the concept art and character designs, explained on her blog that the official concept was to depict "the beauty of Korea and the tiger that loves the sun," done on traditional Korean paper with traditional materials.

Netizens React with Mixed Emotions

Amid the accusations, Korean netizens have defended the video, highlighting the narrow-mindedness of the claims and expressing frustration over the recurrent cultural ownership issues brought up by some Chinese online communities. This controversy echoes past incidents, such as the backlash member Jang Wonyoung received for wearing a traditional Korean hairpin at Paris Fashion Week, which some claimed was a style inherent to Chinese culture.

Despite the controversy, 'HEYA' has enjoyed significant success, amassing over 10 million views on YouTube within a day of its release, indicating strong global interest and support for IVE's creative expression.

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